NBA Earth

Client: ESPN
January 2008

Wieden+Kennedy worked with me to create a basketball-themed layer for Google Earth as part of ESPN's "Your NBA Destination" advertising campaign.

The layer consists of custom artwork, 3D models, and tons of so-called "placemarks" representing historical trivia, player hometowns, team arenas and as well as a couple of easter eggs.

The KML file can be loaded directly into Google Earth, or you can browse the video and screen captures here.

Ge-init
Initial view of NBA Earth
Ge-msg
This layer made extensive use of 3D models, custom placemarks and image overlays.
Ge-marks
Choosing a placemark from the sidebar brings up a popup panel to display more information and solicit user submissions.
Admin-home
A glimpse of the geographic content management system I built in order to allow non-specialists to create and maintain placemarks without knowing any KML, the markup language for Google Earth.

Click on any thumbnail to enlarge; use arrow keys to go backwards and forwards in the slideshow.